HONG KONG: It feels like a cigarette, looks like a cigarette but it isn’t bad for your health.
A Chinese company marketing the world’s first “electronic” cigarette hopes to double their sales this year as it expands overseas and as some of China’s legions of smokers try to quit.
“The nicotine is delivered to the lungs within 7 to 10 seconds,” said Scott Fraser, vice president of SBT Co Ltd, the Beijing-based firm that first developed the electronic cigarette technology in 2003 and which is now controlled by Golden Dragon.
“It feels like a cigarette, looks like a cigarette, it even emits vapour. In many ways, it is like an actual smoking experience, and that’s what makes us different,” he said.
Golden Dragon’s competitors include global giants Pfizer and Novartis AG, which sell more familiar nicotine replacement products such as chewing gum, patches, and inhalers. But Golden Dragon’s financial results show it might be onto a good thing. Sales more than doubled to HK$286.1 million in 2006, after surging more than ten-fold to HK$135.6 million in 2005, a year after the technology was perfected.
China â€” home to 400 million smokers and a roughly $160 billion dollar tobacco industry â€” accounts for 65% of Ruyan sales.
The firm estimates around 10% of China’s smokers are attempting to quit, and averaging a 2% success rate.
Source:The Times Of India