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SYDNEY: Hamburgers and drinks may soon come to be marketed with reduced risk of heart disease and deep-vein thrombosis as their USPs.
Australian research body CSIRO (Commonwealth Scientific and Industrial Research Organisation) is developing some of such “superfoods”, which they claim have medical benefits. The functional foods will come up for discussion at an international food safety conference, to be held this month in Sydney.
Food Standards Australia New Zealand (FSANZ), a governmental body responsible for developing food standards for Australia and New Zealand, will next year seek to have high-level health claims strictly regulated and legalised.
The standards body will detail its plans at the second Food Safety Conference, New Directions 2007, to be held soon.
Lydia Buchtmann, the spokeswoman for FSANZ, admits that it is illegal to make any “high-level” health claims of food, such as its reducing the risk of cancer or heart disease.
She, however, claims that many products are “sailing pretty close to the wind” with general health claims.
Source:The Times Of India