FDA Approves Two New Stevia-Based Sweeteners
January 11th, 2009The FDA approved two versions of a new zero-calorie sweetener developed by the Coca-Cola Company and PepsiCo.
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Cargill, which is marketing the sweetener Truvia from Coca-Cola, received notification from the FDA that it had no objection to the product, calling it “generally recognized as safe.”
PepsiCo said it also had received a similar letter and the same “generally recognized as safe” designation for its sweetener, PureVia.
Both products use rebiana, an extract from the stevia …plant.
Sources: New York Times December 17, 2008
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